Almost everyone in today’s modern world knows the power and popularity of social media. Most businesses jumped on the bandwagon about a decade ago and made themselves a neat social media platform to enhance their reach. The business followed and everything seemed rosy. Over time, however, a high percentage of businesses became complacent as far as their social media game was concerned. Sure, they still had their active twitter profile. But making effective use of it took a back seat for whatever reason. Today we look at a few reasons why businesses of any size should not underestimate the value of social media and the amount of eyes it can still put on your company.