Search Engine Optimisation Trends for 2017

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We are nearly a quarter of the way through 2017, which means it is the perfect time to look over 2017 SEO trends. The ever changing world of SEO is constantly developing which means you should always keep your eye on what is happening in the world of SEO.

SEO Glasgow business, Smarter Digital Marketing say that SEO basics are still crucial going into 2017: “maintaining a good website is all down to the creation of high-quality, relevant, and unique content that attract natural links.” But what’s new? Find out here.


Dense Content

Let’s face it, getting noticed online can be extremely difficult and to put it metaphorically, your website is like a single fish in the ocean.

It is common knowledge that users are starting to get sick of ready the same filler content time and time again. At first content, marketers suggested that SEOs used bite-sized content that was easy reading.

In the past two years or so we have seen a shift towards longer pieces of “epic” content. Google has now been flooded with these long pieces of content. Therefore, we can revert back to the previous method, however, this time creating dense content that is user-friendly. SEO Company Glasgow says that more businesses are taking their copywriting strategy seriously: “The demand is growing because businesses realise that in order to attract and engage the modern day consumer, they need to be able to stand out from their competitors”.


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Use Accelerated Mobile Pages (AMP) Technology

Let’s face it, AMP pages have made our lives a lot easier. The online world has adapted to the needs of the smartphone nation, making responsive pages that are much more user-friendly.

User experience aside, AMP has become a phenomenon for SEO Glasgow experts. Fast web pages are good for the SEO experts, as consumers load pages are now at a reduced data rate. Did you know that the average web page uses eight times more data than an AMP when loading content?

If you are looking for speedy web pages and better SEO results, it worth having a read into this trend. This year things are only going to develop further with AMP, so make sure you are using it on your website. Not only will your SEO improve this year, but you will have more responsive pages for your users.

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Short Branded Links

It appears that bigger brands are using short branded links. In terms of iteration, short branded links could be the way forward. Bigger brands are finding that the best and most successful way of doing this is by creating ‘short branded links.’

It is now incredibly trendy in the SEO world to use this type of link and has been used by Fortune 500 companies such as Pepsi ( and NY Times ( These brands are moving with technology and want to stay relevant in 2017.

So far so good as this agenda appears to be incredibly successful. New statistics have shown that branded links increase CTR by 35 percent! Brands can also use these small but powerful link on social media channels that limit post characters (e.g. Twitter).

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All of the tips that are seen above can be used by any type of business. If you are interested in making the most out of your SEO strategy. It is vital that you change up your SEO tactics every now and then.